Ken Kisselman is an Integrated Communications Strategist, Catalyst, and Creator
specializing in helping interdisciplinary agency and client teams think through opportunities

to communicate, build branded relationships, and achieve ROI through participatory experiences
as integrated components of cross-channel marketing/communications and business initiatives.

 

35 + years Intellectual Background exploring how storytelling in mass media & popular culture establishes individual & collective identity and influences consumer & social behavior.

​​

25 + years Professional Experience devising, delivering, and optimizing integrated programs

working with marketing agencies, communications companies, and businesses in diverse industries

collaborating with individuals ranging from c-level & executive management to junior staff & interns.

 

Specializing in targeting/activating audiences and structuring/guiding their cross-channel journeys
to focus communication and accomplish qualitative/quantitative business & marketing objectives.

 

• Integrated Brand Identity, Message, and Voice across campaigns, channels, and processes

• Targeted Outreach & Acquisition through traditional/new media, hand-to-hand, and viral tactics

• Measurable Influence through structured messaging and behavioral objectives

• Ongoing Consumer Lifecycle Value & Learning through CRM segmentation and retention

​​​

Ken has guided programs for clients including:

​

Aeropostale, Acuvue, AOL, Beck’s Beer, BMS, Bowcraft, Crazy Eddie, Dentyne, Gardasil, Gilat, GolfMax, GSK, Imodium, J&J, Lowe’s, M&M’s, March of Dimes, Merck, MTV, Nickelodeon, NSVRC, PA State Senate, Penske, Pennsylvania Utilities Commission, Reach, Revlon, RJ Reynolds, RotaTeq, Silicon Graphics, Spaceport America, Splenda, Tylenol, Virginia International Raceway, Willis,
and numerous local/regional advertisers & news/content publishers​